Jaqui Bonet Rice: From NFL Legacy to Modern Entrepreneurial Success
When you hear the name Rice, most people instantly think of NFL greatness, of records, Hall of Fame honors, Super Bowl glory. That’s the domain of Jerry Rice, arguably the greatest wide receiver in American football history. But those who know the full story understand that greatness in the Rice family isn’t limited to the gridiron.
Jaqui Bonet Rice — now known in the business world as Jaqui Rice Gold — has charted her own powerful path as an entrepreneur, CEO, and innovator. She stands not just as the daughter of an NFL legend, but as a business leader carving out her own legacy, with cultural impact that goes far beyond her famous last name.
This is the story of who she is, how she got here, what she’s building now, and why her journey matters. It’s a story about legacy, ambition, resilience, identity, and redefining what success looks like on one’s own terms.
Quick Bio: Jaqui Bonet Rice (Jaqui Rice Gold)
| Attribute | Details |
| Full Name | Jaqui Bonet Rice |
| Professional Name | Jaqui Rice Gold |
| Date of Birth | June 7, 1987 |
| Age (as of Jan 25, 2026) | 38 years old |
| Place of Birth | United States |
| Parents | Jerry Rice (father); Jacqueline Bernice Mitchell (mother) |
| Siblings | Jerry Rice Jr., Jada Symone Rice (younger siblings) |
| Spouse | Trevion Gold (married Sept 12, 2021) |
| Children | (Public info does not list children as confirmed in this article) |
| Education | Attended Georgetown University; studied law at Fordham University (did not complete) |
| Current Position | Co‑Founder & CEO – G.O.A.T. Fuel (energy drink brand) |
| Previous Ventures | Co‑Founder – Tressley (beauty marketplace) |
| Net Worth (estimated) | Approximately $500,000 – $800,000 (estimates vary) |
| Height | ~5′6″ (approx. 168 cm) |
| Notable Recognition | Entrepreneur, lifestyle and wellness influencer, CEO in clean beverage industry |
Early Life and Family Foundations
Jaqui Bonet Rice was born on June 7, 1987, in the United States, to Jerry Rice, an NFL legend, and his first wife, Jacqueline Bernice Mitchell. She was welcomed into a family deeply rooted in athletics, excellence, discipline, and public life. Growing up with siblings — brother Jerry Rice Jr. and sister Jada Symone Rice — she was the oldest of the children, often observing and absorbing the drive and focus that defined her father’s approach both on and off the field.
From a young age, Jaqui was no stranger to the unique blend of public attention and private expectation. With a father whose greatness was celebrated by millions, there were natural pressures that came with the Rice name. But instead of allowing that legacy to overshadow her own ambitions, Jaqui chose to draw from it as inspiration — while striving to forge her own path.
Early memories, according to family narratives, revolved around discipline, curiosity, and entrepreneurial thinking. Her father’s legendary work ethic wasn’t just a story she watched unfold on TV; it was something lived out in daily life, and it shaped her early perspectives on resilience, effort, and personal agency.
Yet, despite her family’s public profile, Jaqui’s own journey was never about playing a role — it was about finding her own voice.
Education and Formative Experiences
Jaqui Bonet Rice’s educational journey was both traditional in its start and unconventional in its evolution.
She attended Woodside High School in California, where she balanced academics with personal interests in art, culture, and performance. From there, she took a significant step by enrolling in Georgetown University, a prestigious institution where she initially pursued law and government studies.
Later, she also attended Fordham University School of Law for a year, though she didn’t complete her studies. Like many young adults exploring their place in the world, she realized early on that her passions might not align perfectly with her initial academic track. Instead of viewing this as a setback, she saw it as part of an evolving discovery of what she truly wanted to create with her life.
This early shift reflected something important about Jaqui’s approach: she is willing to pivot, learn, and explore without fear of being defined by a single path. It’s a mindset that would later shape her entrepreneurial ventures.
Career Beginnings: Music, Branding, and Business Exploration
Before Jaqui Bonet Rice became known as a beverage CEO, she explored other creative and entrepreneurial spaces.
In her mid‑twenties, she briefly ventured into music, releasing a track and performing under the stage name “Qui”. While it wasn’t a long‑term pursuit, it gave her valuable insight into branding, audience engagement, and personal storytelling — lessons that would later serve her well in business.
This creative exploration spurred her interest in shaping ideas, products, and experiences — not just performing them. And with that, she began transitioning toward the world of entrepreneurship.
One of her early business endeavors was Tressley, an online marketplace focused on beauty and hair extensions. Jaqui served as co‑founder and CEO, building an early foundation in product positioning, e‑commerce, customer engagement, and digital branding. While Tressley wasn’t a lifelong pursuit, it became a crucial stepping stone.
Through these experiences, Jaqui learned not only how to build and lead a company — but how to navigate the challenges of emerging ventures, consumer engagement, and market suitability. It was a formative period that helped prepare her for the next, far larger chapter of her career.
The Birth of G.O.A.T. Fuel: Turning Insight Into Innovation
In 2020, Jaqui took a leap that would define her career: she co‑founded G.O.A.T. Fuel, an energy drink company, alongside her father Jerry Rice and her husband Trevion Gold.
What began as a personal curiosity turned into a business idea rooted in authentic experience. Jaqui and Trevion, both noticing the adverse effects of traditional energy drinks — the jitters, the crashes, the unhealthy ingredient profiles — began thinking about alternatives. During conversations with her father, who had experience investing in beverage companies and wellness brands, the idea of a clean, health‑focused energy drink emerged.
The name G.O.A.T. — an acronym for “Greatest Of All Time” — pays homage not only to Jerry Rice’s legacy in sports, but also to the mindset the brand wants to instill in consumers: that greatness is something pursued, refined, and accessible to all who choose to chase it.
But this was more than a marketing slogan. The product itself stood apart: its formula incorporates adaptogen cordyceps mushrooms (a first in the energy drink world), natural caffeine, green tea with EGCG, amino acids, and 10 essential vitamins — all zero sugar and zero preservatives.
What emerged was a beverage designed for sustained energy, wellness support, and better performance — not just a quick buzz.
Growth, Investment, and Brand Expansion
G.O.A.T. Fuel’s growth was rapid and strategic.
Despite launching during the COVID‑19 pandemic — a risky time for consumer goods brands — G.O.A.T. Fuel used innovative direct‑to‑consumer strategies to build presence and momentum. The founders leaned into online sales, social media marketing, and community outreach with first responders, athletes, and young professionals.
As a result, the company quickly attracted investor interest and capital. Reports show that G.O.A.T. Fuel raised more than $12 million in funding through seed rounds involving experienced investors and venture capital firms.
This investment wasn’t just a financial vote of confidence — it validated the brand’s potential in a crowded beverage landscape.
The drink also gained notable retail distribution. Today, G.O.A.T. Fuel is available at large national retailers such as Target, Walmart, Publix, The Vitamin Shoppe, and 7‑Eleven, with plans for continued scaling.
That’s a big achievement for any beverage company, especially one competing in the high‑stakes energy drink segment traditionally dominated by legacy brands.
Sports Partnerships and Cultural Influence
One of the most exciting chapters in G.O.A.T. Fuel’s growth has been its alignment with major sports organizations.
Most notably, G.O.A.T. Fuel became the official energy drink partner of the Los Angeles Lakers in the NBA — a groundbreaking deal for a newer brand.
Beyond that, the brand also expanded into the WNBA as the first official energy drink of the Chicago Sky, strengthening its presence in women’s sports and further validating its authenticity as a performance‑oriented beverage.
This wasn’t just sponsorship for visibility — it was strategic alignment that connected the product with athletes and fans who value clean energy, performance support, and lifestyle appeal.
In addition, G.O.A.T. Fuel has released limited‑edition cans celebrating sports legends like Muhammad Ali and Jerry Rice himself, blending cultural tribute with brand identity.
All of this speaks to a broader vision: not just selling drinks, but defining a cultural movement around health, excellence, and personal ambition.
Leadership Style: Vision, Authenticity, and Resilience
What stands out about Jaqui’s leadership is how grounded it feels.
Unlike some executives who lean on celebrity legacy alone, Jaqui combines that visibility with authentic business strategy, deep involvement in operations, and a clear vision for brand identity. Investors and partners alike have pointed to her acumen as a major reason they believe in the company’s trajectory.
She’s spoken openly about the challenges she’s faced as a Black female founder in an industry that’s not always welcoming. Her leadership isn’t about perfection — it’s about persistence, creativity, and determination.
In a market where many energy drinks rely on sugar, artificial ingredients, or gimmicks, G.O.A.T. Fuel — under her guidance — offers a distinct value proposition: a beverage that supports wellness, performance, and mindful consumption.
That’s not just smart product positioning — it’s a cultural statement.
Personal Life and Balance
In September 2021, Jaqui married Trevion Gold, who also serves as the Chief Brand Officer of G.O.A.T. Fuel. Their partnership — personal and professional — reflects mutual respect, shared ambition, and collaboration.
Their journey together includes navigating business building, life transitions, and growth as a family unit. Jaqui’s personal life, while kept relatively private, intersects with her values: partnership, resilience, and balance.
Outside of business, she enjoys wellness, fashion, and travel — interests that align with the lifestyle image she portrays and the audience she connects with.
Through social media and public appearances, she shares glimpses of her life not as a celebrity figurehead, but as a real person balancing work, love, and purpose.
Net Worth and Financial Footing
Unlike many public figures with broad fame, Jaqui’s earnings come primarily from her own business ventures rather than celebrity endorsement deals or inherited wealth.
Public estimates place her net worth in the range of approximately $500,000 to $800,000 — a figure built through her entrepreneurial work and leadership, especially as CEO of G.O.A.T. Fuel.
It’s worth noting that net worth figures for private entrepreneurs can vary widely over time, especially with equity stakes in venture‑backed companies. But regardless of the exact number, what stands out is that Jaqui Bonet Rice’s financial success is self‑constructed through business growth and leadership — not merely by virtue of her family name.
Philosophy and Influence
What makes Jaqui Bonet Rice’s story compelling isn’t just the fact that she’s successful — it’s how she achieved that success.
Her story reflects:
- Independence instead of inheritance
- Action rather than expectation
- Purpose over ego
- Innovation in a crowded industry
- A commitment to health, authenticity, and cultural relevance
She hasn’t just followed a path laid out for her — she’s crafted a new one.
To many, she represents a new model of what it means to be a second‑generation legacy figure: not bound by lineage, but using it as a foundation to build something uniquely her own.
Her influence goes beyond energy drinks. It’s about redefining what youthful ambition looks like in the modern entrepreneurial landscape — especially for women and people of color who are often underrepresented in leadership positions.
Future Outlook: What’s Next
Jaqui and G.O.A.T. Fuel isn’t slowing down.
Plans include:
- Expanded distribution across more markets and retailers
- New flavor innovations and limited editions
- Deeper sports partnerships
- Brand ecosystem development around health, performance, and lifestyle
- Ever‑greater cultural engagement through campaigns, collaborations, and ambassadors
There’s a sense that G.O.A.T. Fuel is more than a drink — it’s a movement toward conscientious energy, purposeful living, and a “greatness mindset” for everyone who wants to tap it.
And at the center of that movement is Jaqui Bonet Rice, a leader who understands that success isn’t just about numbers and sales — it’s about impact, connection, and legacy.
Conclusion: A Legacy Reimagined
Jaqui Bonet Rice Jaqui Rice Gold embodies a powerful transformation. She took a name associated with greatness and chose not to rest in its shadow, but to redefine greatness on her own terms.
Her story is one of courage, innovation, resilience, and purpose — not inherited, but earned through vision, leadership, and relentless effort.
It’s a story that resonates far beyond the beverage aisle. It’s about what’s possible when ambition meets authenticity.
FAQs About Jaqui Bonet Rice (Jaqui Rice Gold)
1. Who is Jaqui Bonet Rice?
Jaqui Bonet Rice, now professionally known as Jaqui Rice Gold, is an American entrepreneur and the co-founder & CEO of G.O.A.T. Fuel, a clean energy drink brand. She is also the daughter of NFL legend Jerry Rice and Jacqueline Bernice Mitchell. Jaqui has carved her own path in business while honoring her family’s legacy.
2. How old is Jaqui Bonet Rice?
As of January 25, 2026, Jaqui is 38 years old. She was born on June 7, 1987.
3. Who are Jaqui Bonet Rice’s parents?
Her father is Jerry Rice, the NFL Hall of Fame wide receiver, and her mother is Jacqueline Bernice Mitchell.
4. Does Jaqui Bonet Rice have siblings?
Yes, she has two siblings: Jerry Rice Jr. and Jada Symone Rice. Jaqui is the eldest of the three.
5. What is G.O.A.T. Fuel?
G.O.A.T. Fuel is a health-conscious energy drink co-founded by Jaqui, her husband Trevion Gold, and her father Jerry Rice. It is designed for clean energy, featuring natural caffeine, adaptogens like cordyceps mushrooms, green tea, amino acids, and 10 essential vitamins — all sugar-free and preservative-free.
6. Why is it called G.O.A.T. Fuel?
The name G.O.A.T. stands for “Greatest Of All Time”, inspired by Jerry Rice’s football legacy and the mindset the brand wants to instill: striving for excellence and personal greatness.
